When it comes to finding love, "there's a lid for every pot," as the saying goes.
These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
In 1997, investor infighting over whether to make Match available to gays forced a sale to Cendant, a consumer-services company, for million, of which Kremen walked away with a fraction.
You’ve got the big corporate players (Google; Bing; and IAC, owner of Match and Ok Cupid); the geek-outsiders-cum-major-industry-disrupters (Plenty of Fish, Grindr); the pious marriage specialists; the purveyors of deviance; the upstart wannabes and the unabashed snake-oil salesmen. Seventeen years ago, Kremen, now 48, secured the domain-name “Match.com” from the government (when such was still possible), opened a small office in San Francisco’s South Park neighborhood, bought a 0,000 server on credit from Sun Microsystems, and launched what would become the Internet’s first mass-market dating site, a subscription-based service that promised, as the young Kremen reportedly put it at the time, “to bring more love to the planet than Jesus Christ.” The exuberance was short-lived, however.The USA, on the other hand, were ahead of the game.Nowadays, I literally can’t keep up with the number of new offline matchmaking agencies springing up, not to mention the hundreds (perhaps thousands! I can only imagine how daunting it is for single men and women to choose their method of finding a partner (online vs offline) let alone researching the available options.Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?The industry has grown exponentially in many Western countries.