Call centers use these computer-generated profiles to better match callers with similar types of people on the other end of the phone.That speeds up callsimproving sales or resolution of problemsby as much as 15 percent.I get the opportunity to change people's lives for the better.
The Huffington Post and Steve Harvey call her "The Fairy Godmother of Dating! Prior to founding the Smart Dating Academy, Bela worked for 12 years as a top global executive for Akzo Nobel, a large multinational corporation.
Launched a decade ago, Mattersight got a jump on the Big Data game, building technology to translate all the phone calls recorded by companies into data that could be analyzed by its own algorithms.
Now the team has moved beyond the phone call: analyzing online communication and marrying its insights with the vast troves of existing demographic information about such things as your income and shopping habits.
And its looking to take its b-to-b matchmaking beyond the call center to health care and education, where personality mismatches can get in the way.
How do we take this concept and use it to improve the way the world interacts with each other? Think about how much smarter digital assistants like Siri or Alexa could be if they could take personality into account, using humor or not, or tweaking responses depending on whether the user is right- or left-brained.